ACURA
CASE STUDY NO.2
As one of the world’s premiere suppliers of high quality, safe-for-sport supplements, Thorne’s shared ethos with Human Powered Health meant authentic storylines using team athletes and staff were natural. With the ultimate goal of driving consumers to the team’s online shop on Thorne.com, where consumers would enjoy exclusive discounts on the same products the team uses, the team used a diverse multimedia approach centered around video content across social and other owned digital channels to generate clicks and sign-ups.
Highlights
Using short athletes testimonials, a docu-style YouTube series, and a multi-faceted paid advertising campaign on Meta social channels, we drove traffic to the team’s Thorne shop with an authentic, soft-sell approach. Since our athletes were true believers and users of Thorne’s product, their insightful commentary into Thorne’s product line extended beyond the realm of typical influencer promotions.
The Results
• Team promotions and advertising generated 17,515 affiliate link clicks
• More than 300 clients joined Thorne via the team’s storefront
• More than 700 orders were placed by the team’s clients
• Net sales exceeded $50,000 and continued to double year over year