RALLY HEALTH AND DIAMONDBACK BICYCLES
CASE STUDY NO.5
Rally Health’s Health Ambassador Program works with celebrities and professional athletes to inspire and empower people around the country to take an active role in their health and well-being. In 2017, then San Diego Chargers running back Melvin Gordon was one of their Health Ambassadors. We teamed up with Gordon and Armed Services YMCA of San Diego for a Holiday Bike Building event to benefit the children of military servicemen and women.
Highlights
With Gordon emceeing, Rally Cycling riders and staffers from Diamondback Bikes guided kids through a series of fitness activities and events designed to share simple steps that families can take to lead healthier lives together. 52 kids and their families got to build and “trick out” brand new Diamondback bikes and then take them home. The event culminated in a 2-mile bike ride with the kids joining Rally riders on their new bikes.
Results
Rally’s commitment to helping people live healthier, more active lifestyles came to life in an authentic, hands-on experience that touched the community. Diamondback earned the affinity and loyalty of a new generation of riders and the event earned both brands significant local and national PR coverage.
